C3i Implements a Comprehensive CRM Support Solution For Schering-Plough Animal Health Sales Representatives

New York, NY, [September 25, 2000]- C3i, Inc., a leading provider of CRM (customer relationship management) implementation, support, and training services, has completed the deployment of a comprehensive CRM support solution for Schering-Plough Animal Health. C3i is supplying Siebel Pharma implementation, project management, training, help desk, and asset management expertise to facilitate the daily sales activities of the New Jersey-based company's sales representatives.

C3i Brings Life Sciences and eBusiness Expertise

C3i's end-to-end solution for Siebel Pharma is designed to assist companies in making the transition from a paper-based sales force to a true eBusiness using an enterprise application. C3i delivers its solution through a specially trained team of help desk analysts, hardware technicians, project managers, trainers, and programmers who are assigned to a company's sales force. "A key feature of Siebel Pharma is that it enables a company to combine sales data and historical activity information. With C3i's involvement, sales representatives can quickly learn how to assess the impact of their efforts and go after those accounts with significant potential sales. As a result, sales targeting can be dramatically improved," says Darren Fultz, C3i's Lead Consultant responsible for the Schering-Plough Animal Health account. C3i's integrated solution allows companies to more easily manage CRM changes. Ongoing analyses of help-desk statistics are provided to assist companies in making decisions regarding their sales forces' evolving software and hardware requirements. When changes are necessary, C3i's project management, asset management, implementation, and rollout capabilities facilitate smooth transitions to new systems and technologies. "A key ingredient for C3i's success is our understanding of the pharmaceutical industry's needs," states JC Muyl, VP Professional Services at C3I, "which enables our team to hit the ground running. Additionally, our strong project methodology has led to quick user acceptance of the Siebel customer relationship management system." About Schering Plough Animal Health

Schering-Plough Animal Health is the worldwide animal health business of Schering-Plough Corporation, a research-based company engaged in the discovery, development, manufacturing and marketing of pharmaceutical products worldwide.

About C3i

C3i is devoted to helping companies realize the potential of their investment in customer relationship management. Focusing on the full CRM solution, C3i provides customized Siebel system implementation, training, end-user help desk, asset management and Siebel system administration services. By combining these end-to-end services into a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems, Inc., and a strategic partner with Docent and Informa Training Partners.