C3i to Implement Siebel ePharma 2000 for Berlex Laboratories' 800 Users

New York, NY, [September 4, 2001] - C3i, Inc, a leading provider of eBusiness services for the Life Sciences industry, announced that it has been selected by Berlex Laboratories, Inc., a U.S. affiliate of Schering AG (NYSE:SHR), Germany, to provide comprehensive implementation services for the company's transition to Siebel ePharma 2000. The agreement builds on a three-year relationship between the organizations, during which C3i has provided the Montville and Wayne, New Jersey-based pharmaceutical company with help desk, roll-out, and consulting services.

"C3i has a solid track record for helping Life Sciences companies successfully introduce new eCRM processes and technologies," observes Jeanne Lachs, Berlex Laboratories' Director of Sales Operations. "While familiarity with C3i was certainly a factor," she continues, "we did our homework thoroughly before making a final choice. C3i's fully integrated, world-class services and focus on our business goals were key to our decision."

C3i will provide EndtoEnd Implementation services-which include business consulting, integration, web-based learning, instructor led training, support, and production support-as Berlex Laboratories makes the transition from its current salesforce automation technology platform to Siebel ePharma 2000. Included in the implementation is the Siebel ePharma Data Analytics module.

The implementation will facilitate integrated sales, service, and marketing activities of 800 users. Berlex Laboratories researches, manufactures and markets ethical pharmaceuticals in five strategic areas: female healthcare, diagnostic imaging, dermatology, oncology and therapeutics for life-threatening and disabling diseases.

"Berlex Laboratories is looking for a seamless integration that quickly maximizes user productivity gains," says Joel Morse, C3i's president and co-founder. "Not only do we understand Berlex's business goals and unique user community," he continues, "but our implementation team knows how to anticipate-and address-the challenges that come with introducing new applications. We are committed to adding value throughout Berlex's implementation and beyond."

About C3i

C3i is devoted to helping life sciences companies realize the potential of their investment in customer relationship management. Focusing on the full CRM solution, C3i provides customized Siebel system implementation, training, end-user help desk, asset management and Siebel system administration services. By combining these end-to-end services into a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems, Inc.