C3i, Inc. Selected to Provide Help Desk, Roll-Out, Asset Management and Hardware Services to Novo Nordisk's Sales Representatives in the US

New York, NY, [February 13, 2002] - C3i, Inc., a leading provider of eBusiness services for the life sciences industry will support Novo Nordisk's new customer relationship management environment, which replaces a legacy sales automation system with Siebel ePharma 2000. Novo Nordisk is the United States affiliate of Denmark-based Novo Nordisk A/S, a leader worldwide in diabetes care.

C3i is providing Novo Nordisk with helpdesk support, roll-out services, asset management, and hardware services. "Our sales organization relies on our customer relationship management system, it is integral to our success," observes Phil Fornecker, Novo Nordisk's vice president of Finance. "We need to migrate to Siebel ePharma as rapidly and seamlessly as possible." C3i has extensive experience transitioning organizations from legacy CRM systems to leading edge eBusiness solutions.

Technology Leadership and Track Record Also Key

C3i's deep-rooted partnership with Siebel, strong client references, solid track record supporting large pharmaceutical sales forces, and sophisticated and flexible reporting capabilities were additional factors influencing Novo Nordisk's decision. Fornecker also notes that, "C3i's investments in and progressive use of state-of-the-art technology-including digital voice recording, computer telephony integration, and Siebel eBusiness solutions such as Siebel Call Center and Siebel Field Service-impressed Novo Nordisk decision makers. "

C3i President Joel Morse is happy to provide Novo Nordisk with a solution that will maximize end-user efficiency and lead to business success. "C3i is successfully applying new technologies itself, to improve productivity and enhance service to its clients. Novo Nordisk wanted a partner that proactively anticipates issues and streamlines technology-dependent operations in a pharmaceutical sales environment. With C3i," he continues, "that's what they're getting-proactive support for all members of the sales organization, from the representative who needs on-the-spot troubleshooting assistance to the manager who needs her laptop upgraded and returned within 24 hours."

About C3i

C3i is devoted to helping life sciences companies realize the potential of their investment in customer relationship management. Focusing on the full CRM solution, C3i provides customized Siebel ePharma system implementation, training, end-user help desk, asset management, applications administration and data production. By combining these EndtoEnd services in a seamless solution, C3i delivers superior value to its clients. C3i is a Premier Consulting Partner of Siebel Systems, Inc. C3i has facilities in New York, NY, and Morristown, NJ. For more information, please visit C3i's website at www.c3icare.com.

About Siebel Systems

Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multi-channel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.